Innovast Digital Marketing

MARKETING ESSENTIALS

for goal orientated entrepreneurs

Blogging? Don’t expect overnight success.

Is it realistic to expect immediate results from blogging? Recently, in my work with a professional organization whose objective is to increase member engagement, we decided to take advantage of pre-existing tools that were already available as part of the organization’s Website Content Management System. We activated the Blog. The first challenge was to get […]

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Are Your Website Visitors on an Egg Hunt?

Is your website user-friendly? Don’t send visitors on an Easter egg hunt, making them search every nook and cranny to find what they’re looking for. To learn more about website usability and delivering what users expect, see our page on Web Design & Usability. To Request a complementary Website Assessment, email Karen Etchells today!

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How to Build Rapport for More Sales

As a Digital Marketing Consultant, building rapport with my clients begins with conversation designed to nurture a relationship that is based on mutual understanding. That means taking the time to relate to problems my clients solve for their customers and knowing the challenges they face. It’s also critical that I understand their goals, as it’s

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What Does Your Website Developer Know About Marketing?

Everyone today agrees, having a current website is an absolute necessity for any business to be truly competitive.  It’s important to keep in mind, whether you are launching a new site or updating an existing one, that functionality is essential, but don’t overlook the simple truth — Your company website is a marketing tool. When

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