Want to know a secret? The majority of businesses engaging in content marketing are doing it wrong. Content created and posted online for your business includes material beyond the written word, encompassing media of all kinds — video, photo galleries, slideshows, surveys, etc. Collectively, this assortment of original content is your company’s intellectual property and […]
5 Essential Truths about Content Marketing Read More »
Communication. The more skillful we are with it, the better we’re able to share concepts and ideas that strengthen our connections and better enable us to pass along information. For those in business, growth is dependent on sales. Sales depend on being able to effectively convey the reasons why a product or service being offered will
Skillful Communication = More Sales Read More »
Is it realistic to expect immediate results from blogging? Recently, in my work with a professional organization whose objective is to increase member engagement, we decided to take advantage of pre-existing tools that were already available as part of the organization’s Website Content Management System. We activated the Blog. The first challenge was to get
Blogging? Don’t expect overnight success. Read More »
There have been significant changes is how people are absorbing visual content these days. Fewer of us are watching television. For the younger generation — viewers under the age of 25 — more and more of them are consuming video on their smartphones and tablets, and for longer periods of time. These viewers are likely
Using Video for a Competitive Edge Read More »
Is your website user-friendly? Don’t send visitors on an Easter egg hunt, making them search every nook and cranny to find what they’re looking for. To learn more about website usability and delivering what users expect, see our page on Web Design & Usability. To Request a complementary Website Assessment, email Karen Etchells today!
Are Your Website Visitors on an Egg Hunt? Read More »
As a Digital Marketing Consultant, building rapport with my clients begins with conversation designed to nurture a relationship that is based on mutual understanding. That means taking the time to relate to problems my clients solve for their customers and knowing the challenges they face. It’s also critical that I understand their goals, as it’s
How to Build Rapport for More Sales Read More »
What does it take to truly stand out and get noticed amid all the distractions and calls for attention on the Internet? While every business person knows they should have a website and maintain an active presence on social media, do you know what it takes to step it up a notch and rise above
5 Ways to Outshine Competitors Online Read More »
Everyone today agrees, having a current website is an absolute necessity for any business to be truly competitive. It’s important to keep in mind, whether you are launching a new site or updating an existing one, that functionality is essential, but don’t overlook the simple truth — Your company website is a marketing tool. When
What Does Your Website Developer Know About Marketing? Read More »
