To say that we are living in unprecedented times feels like an understatement. People are struggling to come to terms with the new reality of daily life in a pandemic.
Your customers are trying their best to adapt in uncertain times and shifting their behavior as a result. Spending is limited for all but necessary essentials. As a business owner, you’re facing much of the same while trying to support your customers’ needs and your own.
Brands must be flexible to adapt and meet these changing needs in light of the COVID-19 Crisis. Now is the time to reach and engage your audience with information they are seeking, provide value, and stay top-of-mind.
So, what can you do now to best position your brand going forward?
People are spending record amounts of time online right now, and content is being consumed more than ever before. Audiences are seeking to connect. Whether you do this through email, on your website, a podcast, or social media channels, raise brand awareness while serving inspirational and uplifting content.
Stand out with Strong Visuals
Show human faces and convey emotion in your messaging. With the unease we are all experiencing, striking a chord in this way will elevate levels of engagement, and make your message memorable.
Options for in-person social interactions are limited, so more of us are turning to social media sites to connect with others. This offers a great opportunity for brands looking to grow their following on these channels.
Consider cooperative marketing with related brands targeting a market like yours. Joining forces by co-marketing is a great way to broaden exposure. Record and share a Zoom interview. Share insight and experiences on how you are coping with the challenges of this time. Expand your circle of followers naturally by inviting new viewers to get to know you on a personal level to foster connection.
Consider Facebook Ads
We can work with you to create an advertising campaign designed to further brand awareness. Together, we’ll craft messaging that is appropriate in these uncertain times. Orchestrated correctly, this is an effective way to reach new audiences and drive traffic to build a wider audience.
Integrate video content on your website and social media channels. Video is the preferred form of media consumption today. It does not need to be highly produced to be effective. You can record and edit video with a smartphone. From IG Stories to TikTok and YouTube, to Facebook Live, you have an array of options to reach and engage viewers.
With people being confined to their homes, everyone is searching online more than ever. Consumers are asking questions and looking for answers. Make a shift in your marketing strategy to invest in SEO. It’s cost-effective and will deliver long-term benefits, as your website will be more discoverable even after this crisis is behind us.
No one was prepared for the impact COVID-19 would have on our economy. Perhaps your brand messaging needs to be modified to reflect the current climate? Consider how you can best allocate resources to adapt your digital marketing efforts now.
Don’t be afraid to ask for help
Life has been significantly disrupted for all of us, but people still have needs. Our agency is helping businesses adjust to meet those needs.
Managing change on this level can be daunting for a small business. Depending on your industry and audience, your response to this ever-evolving situation with the COVID-19 Crisis will also change. You likely have a lot to handle right now. Having the support of an experienced team can help immensely.
Now is the time to think about where you want your business to be when the world is in a better place. Let us put your mind at ease as we take steps to get your digital marketing in order to be better positioned going forward. Innovast Digital Marketing will help your business endure this challenging time.
Call Karen to get started.
Ph. (860) 634-3836
Email [email protected]