Karen at Innovast

social media audit 10 steps

A 10-Step Social Media Audit Plan to Refresh Your Content Strategy

Is your social media strategy starting to feel stale? You’re not alone. Even the most consistent posting schedules can lose their impact over time. The good news? A regular social media audit can help you analyze performance, uncover problems, and re-energize your content. Here’s a simple 10-step plan to put your social media under a […]

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frustrated with website

Frustrated With Your Website? Here’s Why You Deserve Better

Are you frustrated with a website that does nothing but cost money?You’re not alone. Many business owners feel stuck with websites that don’t generate leads, don’t show up on Google, and are nearly impossible to update without tech headaches. Add in the endless “DIY” tutorials, expensive packages from big-name companies, and confusing marketing jargon, and

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why clients leave marketing agencies

5 Reasons Clients Leave Marketing Agencies (and Why Innovast Is Different)

Every business needs digital marketing, but sometimes they wonder if they’re working with the right partner. Truth is, many clients leave their marketing agency for the same few reasons. At Innovast Digital Marketing, we’ve built our services around making sure these problems don’t happen. Here are the top five reasons businesses leave marketing agencies and

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Social Proof Marketing

Social Proof Marketing: Why Testimonials Sell Better Than Ad Copy

In a world saturated with ads, consumers have grown skeptical of polished marketing messages. They scroll past banner ads, skip commercials, and tune out sales pitches. But there’s one thing they don’t ignore: what other people have to say. That’s the power of social proof marketing. Testimonials, reviews, and real-life endorsements build trust faster than

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Instagram posts now searchable on Google

Instagram Posts Are Now Searchable on Google: Turn Posts Into Google-Friendly Content

Starting July 10, 2025, Instagram is opening a major door for brands: public posts from Business and Creator accounts, including photos, carousels, Reels, captions, alt‑text, and location tags, will now be indexed by Google, Bing, and other search engines. For businesses, this is more than a feature update—it’s a seismic change in visibility strategy. 🚀

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homepage structure conversions

How to Structure Your Homepage for Maximum Conversions

Turn Visitors Into Customers With a Smarter Website Layout Your homepage is your digital front door. It’s often the first place potential customers land—and your best shot at making a great first impression. But a good-looking homepage alone isn’t enough. If it isn’t structured with purpose, you could be losing out on valuable leads and

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website redesign vs. rebuild

Does Your Website Need a Rebuild—or Just a Redesign? Here’s How to Tell

If your website feels outdated but still reflects your business goals, you may not need to start from scratch. Let’s compare a website redesign vs. a rebuild. A website redesign can give your existing site a modern look, faster performance, and a better user experience—without rebuilding the entire site. But how do you know if

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how to build a personal brand on linkedin

How to Build a Personal Brand on LinkedIn: A Smart Strategy for Business Owners

Your LinkedIn profile is more than just a résumé—it’s your digital handshake, your elevator pitch, and your personal billboard all rolled into one. Whether you’re a business owner, entrepreneur, or consultant, building a personal brand on LinkedIn is one of the most effective ways to stand out, build trust, and attract new opportunities. At Innovast

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website maintenance plans

Perfection Can Wait: Your Website Is a Living, Evolving Asset

When building a website, striving for perfection is a noble goal—but it shouldn’t become a roadblock. A website maintenance plan allows for frequent updates and improvements without unpredictable costs. At Innovast Digital Marketing, we understand the desire to get everything just right before launching a new website. The perfect words. The perfect photos. The perfect

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answer public tool

How Answering the Right Questions Builds Trust—and Brings in Leads

Understanding Search Trends Is the Secret to Creating Content That Converts If your website isn’t bringing in consistent leads, chances are your content isn’t answering the right questions. Today’s online customers don’t just want to know what you sell—they want to know why they should trust you. And that trust begins long before they fill

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