Karen at Innovast, Author at Innovast Digital Marketing

Apple’s AI Pivot Signals a Fundamental Shift in How Customers Discover Businesses

AI Search Optimization, AI Tools, Business Practices, Marketing, Marketing Consulting, Marketing Strategy, SEO / By Karen at Innovast / January 13, 2026

When Apple changes direction, the ripple effects travel fast. That’s why reports that Apple plans to integrate Google’s Gemini technology into future versions of Siri matter in a big way. This isn’t just a product update. It’s a clear marker that the way people search, learn, and choose businesses is changing at its core. For […]

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Running Multiple Businesses with One Phone Number? It Can Hurt Your Branding!

Branding, Business Practices, Google, Marketing Consulting, SEO / By Karen at Innovast / January 12, 2026

If you run more than one business — especially from your home — this post may save you from an awkward (and credibility-damaging) moment. I learned this lesson the hard way. Recently, I called a client, and he informed me of something I was unpleasantly surprised to hear: “Just so you know, when your number

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You Already Have What Someone Is Willing to Pay For. Why Not Build an Income Stream?

Branding, Business, Entrepreneurship, Marketing, Marketing Tips / By Karen at Innovast / January 7, 2026

For years, many people quietly carry around an idea they never act on. Sometimes it’s framed as a side gig.Sometimes it’s a retirement plan that actually includes purpose.Sometimes it’s simply the realization that decades of experience shouldn’t disappear when a job ends. Here’s the reality most people underestimate: what you’ve learned has value—and people are

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A Simple Local SEO Strategy That Actually Works (And You Can Do It Yourself)

Google, SEO / By Karen at Innovast / December 29, 2025

Local SEO doesn’t have to be complicated, expensive, or mysterious. Yet most small businesses struggle with how to improve local SEO because they’re chasing tactics instead of alignment. At Innovast Digital Marketing, we’ve seen one strategy outperform everything else—especially for service-based businesses that rely on local customers. This article breaks that strategy down in plain

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The Year-End Marketing Checklist Most Small Businesses Miss

Content Marketing, Marketing Consulting, Marketing Tips, SEO, Uncategorized, Website Maintenance / By Karen at Innovast / December 19, 2025

December is when most small business owners say, “We’ll deal with marketing in January.” That mindset is exactly why some businesses start the new year with momentum—and others scramble to catch up. The truth: December is one of the most strategic times to clean up, refine, and position your marketing for success in the year

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How to Measure Real Marketing Results in 2026

AI Search Optimization, Business Practices, Marketing, Marketing Consulting, Marketing Strategy, Marketing Tips, Social Media / By Karen at Innovast / December 17, 2025

Business owners are rightfully more skeptical than ever about marketing promises. Traffic alone doesn’t pay the bills. Likes don’t equal leads. And with AI-driven search changing how people discover businesses, it’s fair to ask tougher questions before investing in digital marketing. Here’s how a modern, results-driven marketing strategy should actually work, and how to evaluate

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Social Is Becoming Search: Why Your 2026 Content Strategy Must Change Now

AI Search Optimization, Business Practices, Marketing, Marketing Consulting, Marketing Strategy, Marketing Tips, Social Media / By Karen at Innovast / November 24, 2025

For the last decade, businesses have been trained to chase the wrong metrics. Likes. Shares. Reach. All the vanity indicators that made social media feel productive, even when it wasn’t driving revenue. But the landscape has shifted. Quietly at first, then all at once.In 2026, social platforms aren’t just where people scroll. They’re where people

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Why a Perfect 5-Star Rating Might Be Hurting Your Business

Reputation, Reputation Management / By Karen at Innovast / November 11, 2025

When it comes to online reviews, most business owners dream of seeing that flawless 5.0-star average. It feels like validation, a public symbol of excellence.But here’s the twist: that “perfect” score might actually be costing you conversions. Recent research from marketing analysts and consumer behavior studies reveals that the most trusted and highest-converting businesses aren’t

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Why Integrated Channel Strategies Win in 2025

Blogging, Branding, Business Practices, Content Marketing, Email Marketing, Marketing Strategy, Marketing Tips, Sales Growth, Social Media, Video Marketing / By Karen at Innovast / September 30, 2025

Many businesses still treat SEO, content, email, social ads, and video as if they exist in separate worlds. They’ll hire one vendor for search engine optimization, another for social ads, and maybe a freelancer for video. The problem? Those silos create wasted effort, inconsistent messaging, and missed opportunities. Today’s most successful companies are shifting to

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Karen at Innovast