If you run more than one business — especially from your home — this post may save you from an awkward (and credibility-damaging) moment. I learned this lesson the hard way. Recently, I called a client, and he informed me of something I was unpleasantly surprised to hear: “Just so you know, when your number […]
Running Multiple Businesses with One Phone Number? It Can Hurt Your Branding! Read More »
Local SEO doesn’t have to be complicated, expensive, or mysterious. Yet most small businesses struggle with how to improve local SEO because they’re chasing tactics instead of alignment. At Innovast Digital Marketing, we’ve seen one strategy outperform everything else—especially for service-based businesses that rely on local customers. This article breaks that strategy down in plain
A Simple Local SEO Strategy That Actually Works (And You Can Do It Yourself) Read More »
Starting July 10, 2025, Instagram is opening a major door for brands: public posts from Business and Creator accounts, including photos, carousels, Reels, captions, alt‑text, and location tags, will now be indexed by Google, Bing, and other search engines. For businesses, this is more than a feature update—it’s a seismic change in visibility strategy. 🚀
Instagram Posts Are Now Searchable on Google: Turn Posts Into Google-Friendly Content Read More »
If you’re like most small business owners, you’ve probably asked yourself, “How can I get more customers?” Whether you’re just starting out or trying to grow an established brand, finding and keeping new customers is key to success. At Innovast Digital Marketing, we specialize in helping businesses like yours reach the right people online and
How to Get More Customers: Smart Digital Marketing Strategies for Small Business Growth Read More »
Search is evolving—and fast. Google’s new Search Generative Experience (SGE) is a bold step toward an AI-powered future. For business owners and marketers who rely on organic visibility, this shift means it’s time to rethink your SEO strategy. In this article, we’ll break down what SGE is, how it changes the way people find information
What is Google’s Search Generative Experience—and How to Adapt Your SEO Strategy Read More »
Choosing the right marketing agency can be a game-changer for your business. With so many options out there, how do you know which agency will help you achieve your goals and elevate your brand? At Innovast Digital Marketing, we take pride in meeting the exact requirements businesses look for when selecting a marketing partner. Here’s
How to Choose a Marketing Agency Read More »
Hiring a Blog Writer for Your Rhode Island or Connecticut Business can significantly boost your website’s search engine optimization (SEO). Of course, every business owner wants their business to stand out at the top of Google searches. While many businesses use blogs to share ideas, they’re also potent tools for enhancing your SEO strategy. Here’s
Hire a Blog Writer to Elevate Your Website SEO Read More »
Are you looking to supercharge your online presence and stand out in Google searches? Well, you’re in luck! Google has rolled out an incredible new feature that’s set to revolutionize the way businesses connect with customers: automatic display of social media posts on Google Business Profiles. 🎉 Yes, you heard that right! Now, when potential
Google Business Now Displays Social Media Posts Read More »
Coaches and consultants rely heavily on their online presence to reach and engage with their audience. Having a complete Google Business Profile plays a crucial role in enhancing visibility and attracting potential clients. However, for professionals in the coaching and consulting industry, services are delivered remotely and the business is primarily centered around personal expertise
How To Optimize Your Google Business Profile Without a Physical Address Read More »
There are several benefits of using Google Drive to supply images and page text to your website designer: Easy sharing: With Google Drive, you can easily share files and folders with others, including your website designer. This means that you can provide the Innovast creative team with all the images and text we’ll need in
How to Use Google Drive Read More »
