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Marketing Strategy

How to Get More Customers: Smart Digital Marketing Strategies for Small Business Growth

Business, Business Practices, Email Marketing, Entrepreneurship, Google, Marketing Strategy, Marketing Tips, Social Media, Video Marketing, Web Design / By /

If you’re like most small business owners, you’ve probably asked yourself, “How can I get more customers?” Whether you’re just starting out or trying to grow an established brand, finding and keeping new customers is key to success. At Innovast Digital Marketing, we specialize in helping businesses like yours reach the right people online and […]

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10 reasons small business owners work with a marketing agency

10 Reasons Small Business Owners Work with a Marketing Agency

Business Practices, Content Marketing, Email Marketing, Entrepreneurship, Graphic Design, Hosting, Marketing, Marketing Consulting, Marketing Strategy, Reputation, Reputation Management, Sales Growth, Social Media, Video Marketing, Web Design, Web Development, Website Maintenance, Website Management, Website Usability / By /

Running a small business is no small feat. You’re juggling sales, operations, finances, customer service—and then there’s marketing. For many small business owners, marketing falls to the bottom of the list until it becomes urgent. But staying visible and competitive requires more than the occasional social post or flyer. That’s where a marketing agency can

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silent lurker social media

Silent Lurkers: The Hidden ROI of Your Social Media Strategy

Marketing Consulting, Marketing Strategy, Social Media / By /

The Value of Silent Lurkers: Why You’re Being Watched on Social Media (and That’s a Good Thing!) When you think about social media success, what comes to mind? Probably likes, comments, shares, and a growing follower count, right? While those visible metrics feel rewarding, there’s a powerful — and often overlooked — audience quietly observing

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google reviews on website

Boost Your Credibility Online: How to Showcase Google Reviews on Your Website

Business Practices, Marketing Strategy, Marketing Tips, Reputation, SEO / By /

Get Google Reviews on Your Website: Learn Why It Matters & How to Get More Are you looking for ways to increase trust, boost visibility, and enhance the SEO performance of your business website? One simple yet powerful tactic is to showcase Google Reviews directly on your website. At Innovast Digital Marketing, we specialize in

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seo and sem difference

SEO vs. SEM: What’s the Difference?

Marketing Consulting, Marketing Strategy, SEO / By /

How SEO and SEM Explained If you want your business to be found online, you’ve likely come across the terms SEO and SEM. While they may sound similar, they serve different purposes in digital marketing. Understanding the difference between them—and how they can work together—can help you create a winning strategy to grow your online

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social media bio that sells by answering the WIIFM

How to Write a Social Media Bio That Sells

Business Practices, Marketing, Marketing Consulting, Marketing Strategy, Marketing Tips, Personal Branding, Sales Growth, Social Media / By /

Your social media bio is a small piece of digital real estate with massive potential. It’s often the first thing potential customers see when they come across your profile—and it could be the difference between someone clicking “follow” or scrolling past. If used strategically, your bio can become a lead-generating powerhouse. But here’s the key:

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YouTube backlinks for SEO

Leverage YouTube for Website SEO: The Backlink Boost You Can’t Ignore

Marketing Strategy, Marketing Tips, SEO / By /

The Power of Backlinks: Why They Matter for SEO and How YouTube Can Boost Your Strategy Backlinks are one of the most effective tools in your SEO arsenal for improving your website’s search engine rankings. These are links from other websites that direct users to your site, signaling to search engines that your content is

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