Social Media

social media audit 10 steps

A 10-Step Social Media Audit Plan to Refresh Your Content Strategy

Is your social media strategy starting to feel stale? You’re not alone. Even the most consistent posting schedules can lose their impact over time. The good news? A regular social media audit can help you analyze performance, uncover problems, and re-energize your content. Here’s a simple 10-step plan to put your social media under a […]

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frustrated with website

Frustrated With Your Website? Here’s Why You Deserve Better

Are you frustrated with a website that does nothing but cost money?You’re not alone. Many business owners feel stuck with websites that don’t generate leads, don’t show up on Google, and are nearly impossible to update without tech headaches. Add in the endless “DIY” tutorials, expensive packages from big-name companies, and confusing marketing jargon, and

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why clients leave marketing agencies

5 Reasons Clients Leave Marketing Agencies (and Why Innovast Is Different)

Every business needs digital marketing, but sometimes they wonder if they’re working with the right partner. Truth is, many clients leave their marketing agency for the same few reasons. At Innovast Digital Marketing, we’ve built our services around making sure these problems don’t happen. Here are the top five reasons businesses leave marketing agencies and

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Instagram posts now searchable on Google

Instagram Posts Are Now Searchable on Google: Turn Posts Into Google-Friendly Content

Starting July 10, 2025, Instagram is opening a major door for brands: public posts from Business and Creator accounts, including photos, carousels, Reels, captions, alt‑text, and location tags, will now be indexed by Google, Bing, and other search engines. For businesses, this is more than a feature update—it’s a seismic change in visibility strategy. 🚀

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how to build a personal brand on linkedin

How to Build a Personal Brand on LinkedIn: A Smart Strategy for Business Owners

Your LinkedIn profile is more than just a résumé—it’s your digital handshake, your elevator pitch, and your personal billboard all rolled into one. Whether you’re a business owner, entrepreneur, or consultant, building a personal brand on LinkedIn is one of the most effective ways to stand out, build trust, and attract new opportunities. At Innovast

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How to Get More Customers: Smart Digital Marketing Strategies for Small Business Growth

If you’re like most small business owners, you’ve probably asked yourself, “How can I get more customers?” Whether you’re just starting out or trying to grow an established brand, finding and keeping new customers is key to success. At Innovast Digital Marketing, we specialize in helping businesses like yours reach the right people online and

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10 reasons small business owners work with a marketing agency

10 Reasons Small Business Owners Work with a Marketing Agency

Running a small business is no small feat. You’re juggling sales, operations, finances, customer service—and then there’s marketing. For many small business owners, marketing falls to the bottom of the list until it becomes urgent. But staying visible and competitive requires more than the occasional social post or flyer. That’s where a marketing agency can

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silent lurker social media

Silent Lurkers: The Hidden ROI of Your Social Media Strategy

The Value of Silent Lurkers: Why You’re Being Watched on Social Media (and That’s a Good Thing!) When you think about social media success, what comes to mind? Probably likes, comments, shares, and a growing follower count, right? While those visible metrics feel rewarding, there’s a powerful — and often overlooked — audience quietly observing

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AI search optimization

How AI-Powered Search Is Replacing Google as We Know It

Is Google Becoming Obsolete? Here’s What Business Owners Should Know About the Future of Search There’s been a lot of buzz lately about artificial intelligence disrupting how people find information online. Some are even asking… 👉 Will Google be obsolete in a couple of years? While Google remains the dominant search engine today, it’s impossible

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building a personal branding in business

8 Things You Shouldn’t Do Online When Building a Personal Brand

When it comes to building a successful personal brand, your online presence is often the first—and sometimes only—impression you make. Whether you’re a business owner, freelancer, or aspiring influencer, what you put out into the digital world matters. But just as important as what to do is what NOT to do. Here are 8 things

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