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understanding instagram metrics

Instagram Metrics: 10 Key Metrics Every Brand Should Track in 2024

Business Practices, Content Marketing, Marketing Consulting, Marketing Tips, Social Media / By /

Harnessing the power of data and analytics is pivotal for brands striving to excel on Instagram. For those just stepping into the understanding of insights in marketing, navigating the landscape of Instagram analytics may initially appear daunting. However, once you grasp these essential metrics, they can significantly transform your brand’s growth going forward. Here are […]

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content marketing professional

How to Use Content Marketing for Professional Services

Blogging, Business Practices, Content Marketing, Marketing, Marketing Tips, Sales Growth, Social Media, Uncategorized / By /

Become a Trusted Resource and Grow Your Business Are you a professional service provider looking to elevate your business and establish yourself as a trusted industry authority? In today’s digital age, content marketing is your secret weapon to achieve just that. This powerful strategy can help you become the go-to resource for your clients, fostering

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goal setting in marketing

Goal Setting for Marketing Campaigns

Business Practices, Content Marketing, Marketing Consulting, Marketing Tips, Sales Growth, SEO, Social Media, Web Design / By /

Do you ever feel uncertain about whether your marketing is effective? Let’s dive into one of the most common business mistakes: rushing into marketing efforts without a clear set of goals and a well-defined strategy. It’s like setting sail without knowing your destination. To steer clear of this pitfall and ensure your marketing efforts are

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viral video for automotive marketing

Decoding the Success of Josh’s Viral Video

Marketing Tips, Social Media, Video Marketing / By /

“I’m sorry to inform you…” Ever wonder what makes a video go viral? I want to share something truly remarkable with you – a viral video created by my friend and small business owner, Josh, from Northeast Rustproofing in Plainfield, Connecticut. Josh reached out to me a few days ago, puzzled about why this particular

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educate customers for sales success

Educate Your Customer: The Sales Advantage

Business, Business Practices, Content Marketing, Marketing, Marketing Consulting, Marketing Tips, Sales Growth, Social Media, Video Marketing / By /

A recent interaction with a tree removal professional reinforced the importance of educating your customer during the sales process. I love our home in Griswold, Connecticut! One of my favorite things about where we live is that even though we are nestled in a neighborhood our backyard feels very private because it is surrounded by

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entrepreneurial journey

Unlocking Online Success: Sarah’s Entrepreneurial Journey

Business, Business Practices, Calls-to-Action, Content Marketing, Hosting, Lifestyle & Hobby, Marketing, Marketing Consulting, Marketing Tips, Online Reviews, SEO, Social Media, Uncategorized, Web Design, Website Management / By /

Once upon a time, in a bustling city, there lived a woman named Sarah who dreamt of starting her own online business. The idea of being her boss and pursuing her passion filled her with excitement. She envisioned a world where she could create and sell unique handmade crafts to people all over the globe.

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story telling for branding your business content marketing

Unleashing the Power of Storytelling in Business Marketing

Blogging, Business, Business Practices, Content Marketing, Lifestyle & Hobby, Marketing, Marketing Consulting, Marketing Tips, Sales Growth, Social Media, Video Marketing / By /

Connecting Through Authentic Content A realization in digital marketing today is that the power of storytelling is at the core of most successful strategies. Stories can captivate, inspire, and forge meaningful connections with your audience. As a business, it is crucial to be intentional about uncovering the stories embedded in every aspect of your brand.

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Video trust bubble

Boost Trustworthiness with Video Marketing

Business Practices, Marketing Tips, Sales Growth, Social Media, Uncategorized, Video Marketing / By /

Video is a powerful medium that creates a human connection between the viewer and the person who is featured delivering information. It creates a “trust bubble” between the person on the screen and the viewer because it feels like the subject is in your personal space. As a result, we let our guard down and

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audience focused content by Innovast Digital Marketing

Create Content that Focuses on Your Audience

Blogging, Content Marketing, Marketing Tips, Social Media, Uncategorized, Website Usability / By /

Content creation has become an essential part of any marketing strategy. However, it is easy to fall into a pattern of creating content that focuses too much on the views of the business or individual creating it, rather than the audience that it is intended for. It is important to remember that the key to

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Social Media for Search vs. Google

Are Social Media Platforms the New Search Engines?

Business, Business Practices, Marketing Tips, Sales Growth, SEO, Social Media, Uncategorized, World News / By /

It’s no secret that social media has changed the way we communicate. Not only are social media channels a way to keep us connected with friends, family, and colleagues, but it has become a handy resource for people to get their news and information. Volumes of users are turning to social platforms when they have

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