Running a small business is no small feat. You’re juggling sales, operations, finances, customer service—and then there’s marketing. For many small business owners, marketing falls to the bottom of the list until it becomes urgent. But staying visible and competitive requires more than the occasional social post or flyer. That’s where a marketing agency can […]
10 Reasons Small Business Owners Work with a Marketing Agency Read More »
When a visitor lands on your website, particularly your homepage, you have mere seconds to capture their attention. Studies on web user behavior reveal that people don’t read web pages the way they would a book. Instead, they scan—seeking out key information quickly before deciding whether to engage further or leave. Understanding how people read
How People Read Web Pages & Why Your Homepage Structure Matters Read More »
Website content is one of the most critical components of your online presence. It’s not just about writing engaging copy; it’s about creating a strategic blend of text, visuals, and multimedia that resonates with your audience while satisfying search engine requirements. Here’s a closer look at why thoughtful content planning matters and how it drives
Crafting Website Content: More Than Just Words Read More »
New Update Alert! OpenAI’s ChatGPT now offers real-time web search, setting up direct competition with Google’s search. This enhancement means users can get up-to-date answers with source links, ideal for quick research and insights. The feature aims to transform how we look for info online—great news for those in digital marketing and research! The power
How to Optimize Your Website for OpenAI and AI-Driven Search Engines Read More »
Every business owner wants one thing—to maximize conversions by turning website visitors into paying customers. But what many don’t realize is that the key to unlocking this potential lies in the data already available on your website. Understanding and leveraging your website analytics can reveal powerful insights that can help you boost conversions and generate
Maximize Conversions: Leverage Website Insights to Boost Your Leads Read More »
Building a website is a critical step for a business that depends on a strong online presence. Whether you’re starting from scratch or redesigning an existing website, the process can feel overwhelming. That’s why, at Innovast Digital Marketing, we begin every project with a discovery call, ensuring that we understand your goals, needs, and expectations
What to Expect During Your Website Discovery Call Read More »
How to Keep Your Website Fresh and Effective Your website is your online storefront—it’s where people come to learn about your business and decide if they want to work with you. Just like any store, your website needs regular updates to stay appealing, easy to use, and effective. Here’s a simple guide to the key
What to Check on Your Website to Keep it Fresh and Effective Read More »
As someone who’s been in business for over 25 years, I understand the importance of keeping customers happy. At Innovast Digital Marketing, we’re all about sharing knowledge to help fellow entrepreneurs like yourself succeed. Let’s dive into how you can positively impact your customers online!” — Karen Etchells Discover the Power of Happy Customers Online: Your Competitive
Elevate Customer Satisfaction Online Read More »
Did you know that changing up the colors featured on your website could be a game-changer for its performance? Colors wield an incredible influence on user behavior and, consequently, on your conversion rates. Let’s address a common color culprit: red. It’s attention-grabbing, bold, but surprisingly, it might not be the best choice for your call-to-action
Influence of Colors on Website Conversions Read More »
Getting your business offerings discovered on the web involves a combination of strategies and tactics. Here are some basic steps to check off your list of priorities when it comes to marketing a business online. Small steps taken now will pay off big time down the road. Focus on these foundational steps to build a
Steps for a Strong Web Presence: Must-Do Actions Read More »
