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Marketing Tips

understanding instagram metrics

Instagram Metrics: 10 Key Metrics Every Brand Should Track in 2024

Business Practices, Content Marketing, Marketing Consulting, Marketing Tips, Social Media / By /

Harnessing the power of data and analytics is pivotal for brands striving to excel on Instagram. For those just stepping into the understanding of insights in marketing, navigating the landscape of Instagram analytics may initially appear daunting. However, once you grasp these essential metrics, they can significantly transform your brand’s growth going forward. Here are […]

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colors best for website conversions

Influence of Colors on Website Conversions

Calls-to-Action, Content Marketing, Logos, Marketing Consulting, Marketing Tips, Sales Growth, Web Design, Website Usability / By /

Did you know that changing up the colors featured on your website could be a game-changer for its performance? Colors wield an incredible influence on user behavior and, consequently, on your conversion rates. Let’s address a common color culprit: red. It’s attention-grabbing, bold, but surprisingly, it might not be the best choice for your call-to-action

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google business profile address seo

How To Optimize Your Google Business Profile Without a Physical Address

Business Practices, Google, Marketing Consulting, Marketing Tips, SEO / By /

Coaches and consultants rely heavily on their online presence to reach and engage with their audience. Having a complete Google Business Profile plays a crucial role in enhancing visibility and attracting potential clients. However, for professionals in the coaching and consulting industry, services are delivered remotely and the business is primarily centered around personal expertise

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SEO investment is worth it

Why Investing in SEO Is Essential for Your Business Growth

Blogging, Business Practices, Content Marketing, Entrepreneurship, Marketing Consulting, Marketing Tips, Sales Growth, SEO, Website Development / By /

Online visibility is crucial for business success, and as a result, search engine optimization (SEO) stands as a fundamental cornerstone of any robust digital marketing strategy. Imagine SEO as the 401K for your business — an investment that continually grows in value, bolstering your online presence and yielding long-term returns. If you haven’t yet delved

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clarity in website content

Clarity in Web Content

Business Practices, Calls-to-Action, Content Marketing, Email Marketing, Marketing Tips, SEO, Web Design / By /

Unlocking the Path to Connection and Impact The essence of clear and concise web content cannot be overstated when surfing the Internet. When crafting a compelling online presence, nothing holds more potency than clarity. Let’s dive into the significance of clarity in website content and how it can drive connection and engagement, and ultimately make

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steps to take to build a solid online presence

Steps for a Strong Web Presence: Must-Do Actions

Business Practices, Content Marketing, Marketing, Marketing Tips, SEO, Web Design, Web Development, Website Development, Website Management, Website Usability / By /

Getting your business offerings discovered on the web involves a combination of strategies and tactics. Here are some basic steps to check off your list of priorities when it comes to marketing a business online. Small steps taken now will pay off big time down the road. Focus on these foundational steps to build a

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email marketing power

Email Marketing: Why It’s Worth Your Time and Effort

Business Practices, Content Marketing, Email Marketing, Marketing, Marketing Tips, Sales Growth / By /

In the ever-evolving landscape of digital marketing, business owners often find themselves at a crossroads, wondering whether email marketing is truly worth the investment of time and effort. While it’s understandable to question the effectiveness of yet another marketing channel, the resounding answer is a resounding “YES!” Email marketing, when done right, can be a

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content marketing professional

How to Use Content Marketing for Professional Services

Blogging, Business Practices, Content Marketing, Marketing, Marketing Tips, Sales Growth, Social Media, Uncategorized / By /

Become a Trusted Resource and Grow Your Business Are you a professional service provider looking to elevate your business and establish yourself as a trusted industry authority? In today’s digital age, content marketing is your secret weapon to achieve just that. This powerful strategy can help you become the go-to resource for your clients, fostering

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goal setting in marketing

Goal Setting for Marketing Campaigns

Business Practices, Content Marketing, Marketing Consulting, Marketing Tips, Sales Growth, SEO, Social Media, Web Design / By /

Do you ever feel uncertain about whether your marketing is effective? Let’s dive into one of the most common business mistakes: rushing into marketing efforts without a clear set of goals and a well-defined strategy. It’s like setting sail without knowing your destination. To steer clear of this pitfall and ensure your marketing efforts are

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common marketing mistakes to avoid

8 Common Marketing Mistakes to Avoid

Business Practices, Content Marketing, Marketing, Marketing Consulting, Marketing Tips, SEO / By /

For those on the entrepreneurial journey, marketing services have become an indispensable tool for achieving growth, reaching new customers, and increasing brand awareness. However, the road to success is often riddled with potholes that can make these services costly, time-consuming, and ineffective if not navigated carefully. As the founder of Innovast Digital Marketing, I’ve seen

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