What is a call-to-action? If you\’re unsure, how much business are you losing with poorly written content and/or weak calls-to-action? A call-to-action is an element in your business marketing that inspires a prospective customer to DO SOMETHING. Why post on social media platforms, send email blasts, create videos or produce podcasts if your online marketing efforts lack […]
Are Calls-to-Action Working on Your Website? Read More »
Engaging in blogging and social media to grow your business is a lot like fishing. At Innovast Digital Marketing, we know the right kind of bait and the best equipment to use. We test the waters to find a good spot. If one approach doesn\’t work well, we make adjustments, maybe shift directions. We provide guidance
Fishing for Business: Social Media Strategy Explained Read More »
Consumption of online video is at an all-time high. With everyone carrying a smartphone in their pocket, there’s an ever-increasing volume of users connected to the Internet at any given moment – even on the go! With that in mind, realize that the most effective strategy for your website pages to obtain top placement in
Video Blogging — A Marketing Strategy Read More »
In my work with business owners and organizations, I often find that many professionals overlook the value of maintaining a strong presence on LinkedIn. The assumption is that if they’re not looking for a job, there’s really no reason to be there. If that’s how you’re thinking, you’re definitely missing the boat! Your business branding
5 Ways to Work LinkedIn to Boost Sales Read More »
Blogging. Article writing. Social media. Pay-per-click advertising. If you are investing in the above efforts, consider what you are looking to get out of it. What action do you want users to make? If you are looking to sell a product or service, are you clearly asking for the sale? Is your website set up
Where is your website traffic going? Read More »
You Don’t Know What You Don’t Know! If your goal is to generate more business online and you’re wondering what can be done to make it happen, you likely realize that now is the time to take immediate action. If you have a website and perhaps you’re doing some email marketing and occasionally posting on
Don’t Blow Off Opportunity! Read More »
Want to know a secret? The majority of businesses engaging in content marketing are doing it wrong. Content created and posted online for your business includes material beyond the written word, encompassing media of all kinds — video, photo galleries, slideshows, surveys, etc. Collectively, this assortment of original content is your company’s intellectual property and
5 Essential Truths about Content Marketing Read More »
Communication. The more skillful we are with it, the better we’re able to share concepts and ideas that strengthen our connections and better enable us to pass along information. For those in business, growth is dependent on sales. Sales depend on being able to effectively convey the reasons why a product or service being offered will
Skillful Communication = More Sales Read More »
As a Digital Marketing Consultant, building rapport with my clients begins with conversation designed to nurture a relationship that is based on mutual understanding. That means taking the time to relate to problems my clients solve for their customers and knowing the challenges they face. It’s also critical that I understand their goals, as it’s
How to Build Rapport for More Sales Read More »
Everyone today agrees, having a current website is an absolute necessity for any business to be truly competitive. It’s important to keep in mind, whether you are launching a new site or updating an existing one, that functionality is essential, but don’t overlook the simple truth — Your company website is a marketing tool. When
What Does Your Website Developer Know About Marketing? Read More »
