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Sales Growth

Marketing Your Seasonal Business Online

Leave a Comment / Business, Content Marketing, Marketing, Marketing Consulting, Marketing Tips, Sales Growth, Social Media / By /

If you have a business that is seasonal, take advantage of your off-season to build top-of-mind awareness among potential customers while your competitors are taking it easy. Top-of-mind awareness means that when the time does come for a customer to choose a provider, they are far more likely to choose the business that has been delivering value year-round, rather than the one who shows up only when it’s time to make a sale.

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Collective Knowledge, Collective Strength

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As a mom and a business owner, my days are jam-packed. I’m always incredibly busy! Looking at the bigger picture, it’s important for me to evaluate how I am spending my time. Are there lessor responsibilities I might be able to pass on so that my time is spent on efforts that will result in maximum

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Nurture Business Relationships with Social Media

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Are you someone who frequently shows up at area networking events in search of new business? You\’re likely there with a purpose – to make new connections and hand out your business cards. Your hope is for further communication at some point.[dt_gap height=\”15\” /] Why not take it a step further to nurture those business relationships? After

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Top 5 Tips for Digital Marketing in 2018

Leave a Comment / Business Practices, Calls-to-Action, Content Marketing, Marketing, Marketing Tips, Sales Growth, SEO, Social Media / By /

Digital Marketing is ever-changing with the widespread use of smartphones and huge demand for video-on-the-go. Users are craving personalized and readily digestible content on topics important to them. Understanding current trends in media consumption on the web can give your business a competitive edge.   Content Marketing — On your website, social media platforms, and email

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Grow Your Business on the Web with Marketing Consulting Services

Leave a Comment / Business Practices, Content Marketing, Marketing, Marketing Consulting, Marketing Tips, Sales Growth, SEO, Social Media, Website Usability / By /

Have you ever considered hiring a marketing consultant? Are you an entrepreneur with a small business who handles your own marketing online? You probably have a website and post every now and then on Facebook, right? Are there strategies you\’ve read about or thought about trying to grow your business online, but just haven\’t had the time to explore

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The Power of Personal Connection

Leave a Comment / Blogging, Business Practices, Calls-to-Action, Content Marketing, Marketing, Marketing Tips, Sales Growth, Social Media / By /

Most business owners realize that publishing worthwhile content through blogging, email marketing, and engaging on social media platforms is an effective strategy to keep your brand top-of-mind. You’re taking steps to reach and connect with customers where they’re already spending time – on their smartphones, tablets and laptops. With so many businesses actively competing for

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call to action

Are Calls-to-Action Working on Your Website?

Leave a Comment / Calls-to-Action, Content Marketing, Marketing, Marketing Tips, Sales Growth / By /

What is a call to action? If you’re unsure, how much business are you losing with poorly written content and/or weak calls to action? A call-to-action is an element in your business marketing that inspires a prospective customer to DO SOMETHING. Why post on social media platforms, send email blasts, create videos or produce podcasts

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Fishing for Business: Social Media Strategy Explained

Leave a Comment / Blogging, Content Marketing, Marketing, Marketing Tips, Sales Growth, Social Media / By /

Engaging in blogging and social media to grow your business is a lot like fishing. At Innovast Digital Marketing, we know the right kind of bait and the best equipment to use. We test the waters to find a good spot. If one approach doesn\’t work well, we make adjustments, maybe shift directions. We provide guidance

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5 Ways to Work LinkedIn to Boost Sales

Leave a Comment / Business Practices, Marketing, Marketing Tips, Sales Growth, Social Media / By /

In my work with business owners and organizations, I often find that many professionals overlook the value of maintaining a strong presence on LinkedIn. The assumption is that if they’re not looking for a job, there’s really no reason to be there. If that’s how you’re thinking, you’re definitely missing the boat! Your business branding

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