Innovast Digital Marketing

INNOVAST BLOG

website-designer-process-working

How to Make Sure Your Website Designer Has What They Need

Most often, it’s your company website that creates the first impression a prospective customer has of your business. With your web design project in our trusted hands, it’s important to provide us with the materials we need to do our best work. Let’s look at the web development process and what you should give your …

How to Make Sure Your Website Designer Has What They Need Read More »

Inclusive Marketing

The Power of Inclusive Marketing

In today’s social climate, it’s more important than ever to promote a message of acceptance and inclusion. Consumers are looking to do business with companies that reflect their values. Show your commitment to inclusivity with inclusive marketing. Advertise your support for diversity. You’ll not only attract new clientele, but you’ll also build credibility and trust …

The Power of Inclusive Marketing Read More »

Social Media for Search vs. Google

Are Social Media Platforms the New Search Engines?

It’s no secret that social media has changed the way we communicate. Not only are social media channels a way to keep us connected with friends, family, and colleagues, but it has become a handy resource for people to get their news and information. Volumes of users are turning to social platforms when they have …

Are Social Media Platforms the New Search Engines? Read More »

broken links impact seo

The Negative Impact of Broken Links on Your Website

In today’s business world, it is more important than ever to have a website that is up-to-date and functions well. Not only do potential customers expect to be able to find you online, but they also expect your website to be informative and user-friendly. One often overlooked aspect of keeping a website current is regularly …

The Negative Impact of Broken Links on Your Website Read More »

Why You Need to Pay Attention to Your Google Business Profile

If you’re not using Google My Business, you’re missing out on a lot of potential customers. The more information your business has on the web, the better chance it will have to be found by people searching for products and services you provide in their area. That\’s where Google My Business comes in. It delivers …

Why You Need to Pay Attention to Your Google Business Profile Read More »

Social Media Marketing: Are You Doing It All Wrong?

4 Ways to Better Engage Followers and Expand Your Reach Have you been putting time and energy into creating social media posts only to get low engagement or even a decrease in followers? The approach you are taking to social media marketing may be completely skewed! To better understand your audience, think about what you …

Social Media Marketing: Are You Doing It All Wrong? Read More »

Do You Know How to Use TikTok for Business?

Calling all Business owners!! Have you heard of TikTok? Do you know how to use TikTok for business? TikTok is a worldwide social platform where people make short videos to educate and entertain others. This app is known for being one of the most popular Social Media channels in the world, with 2.6 billion downloads …

Do You Know How to Use TikTok for Business? Read More »

How Much Should You Pay for a Logo Design?

When it comes to getting a top-notch logo designed for a business, budget is a crucial factor. For business owners, it’s a good idea to come up with an estimate or a figure that would most likely be spent on logo design. This helps make the choice of a logo designer easier since there are …

How Much Should You Pay for a Logo Design? Read More »

How to Post Video on Instagram

Options for posting video content on Instagram There are multiple options for posting videos on Instagram, so we are here to help you better understand the options and reinforce why you should be using video as part of your brand\’s Social Media Marketing strategy. Let’s start with why you should be using video on your …

How to Post Video on Instagram Read More »