A website is a vital tool for any business aiming to establish a strong online presence. However, the process of website ownership is not always smooth sailing. Many business owners encounter common struggles that can hinder their online success. Let’s explore the top 10 challenges faced by business owners in website management and provide actionable […]
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Connecting Through Authentic Content A realization in digital marketing today is that the power of storytelling is at the core of most successful strategies. Stories can captivate, inspire, and forge meaningful connections with your audience. As a business, it is crucial to be intentional about uncovering the stories embedded in every aspect of your brand.
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There are several benefits of using Google Drive to supply images and page text to your website designer: Easy sharing: With Google Drive, you can easily share files and folders with others, including your website designer. This means that you can provide the Innovast creative team with all the images and text we’ll need in
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Video marketing is more and more popular in 2023, as businesses reap the benefits of using videos as part of their online marketing strategy. Videos help you connect with your audience in a powerful way, so you build trust and credibility with potential customers. Find out why video marketing should be a key part of
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A blog on your website can get free traffic to your website because it gives Google what it needs for search engine optimization (SEO). Here are a few reasons why: Fresh content: Search engines love websites that consistently provide new and relevant content. By regularly updating your blog with fresh content, you’ll be able to
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It’s no secret that social media has changed the way we communicate. Not only are social media channels a way to keep us connected with friends, family, and colleagues, but it has become a handy resource for people to get their news and information. Volumes of users are turning to social platforms when they have
Are Social Media Platforms the New Search Engines? Read More »
In today’s business world, it is more important than ever to have a website that is up-to-date and functions well. Not only do potential customers expect to be able to find you online, but they also expect your website to be informative and user-friendly. One often overlooked aspect of keeping a website current is regularly
The Negative Impact of Broken Links on Your Website Read More »
Video testimonials enable your customers to share first-hand experiences with your services. To someone who is considering engaging with your business, third party, third-party reviews are genuine and believable.
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If you’re not using Google My Business, you’re missing out on a lot of potential customers. The more information your business has on the web, the better chance it will have to be found by people searching for products and services you provide in their area. That\’s where Google My Business comes in. It delivers
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When it comes time to build a business website, you might find yourself trying to decide whether you should hire a professional or just do it yourself. Doing it yourself may be the cheaper option now, but how will it impact business in the future? We\’ll compare the good, the bad, and the ugly around
Professional Website Design or DIY? Read More »
