business page facebook likes

Here are three simple strategies to help build a following on your Facebook Business Page. #1.) Invite your personal Facebook friends to follow your business page. See the screenshot below. This option can be found on the right side column of your Facebook business profile page, below your call-to-action button. After you’ve done that, perhaps […]

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personal connections in online marketing

Most business owners realize that publishing worthwhile content through blogging, email marketing, and engaging on social media platforms is an effective strategy to keep your brand top-of-mind. You’re taking steps to reach and connect with customers where they’re already spending time – on their smartphones, tablets and laptops. With so many businesses actively competing for […]

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call-to-action on website

What is a call-to-action? If you’re unsure, how much business are you losing with poorly written content and/or weak calls-to-action? A call-to-action is an element in your business marketing that inspires a prospective customer to DO SOMETHING. Why post on social media platforms, send email blasts, create videos or produce podcasts if your online marketing efforts lack […]

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fishing for customers online

Engaging in blogging and social media to grow your business is a lot like fishing. At Innovast Digital Marketing, we know the right kind of bait and the best equipment to use. We test the waters to find a good spot. If one approach doesn’t work well, we make adjustments, maybe shift directions. We provide guidance […]

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video blogging marketing how-to

Consumption of online video is at an all-time high. With everyone carrying a smartphone in their pocket, there’s an ever-increasing volume of users connected to the Internet at any given moment – even on the go! With that in mind, realize that the most effective strategy for your website pages to obtain top placement in […]

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Are you missing the boat when it comes to using LinkedIn to grow business

In my work with business owners and organizations, I often find that many professionals overlook the value of maintaining a strong presence on LinkedIn. The assumption is that if they’re not looking for a job, there’s really no reason to be there. If that’s how you’re thinking, you’re definitely missing the boat! Your business branding […]

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landing page how-to

Blogging. Article writing. Social media. Pay-per-click advertising. If you are investing in the above efforts, consider what you are looking to get out of it. What action do you want users to make? If you are looking to sell a product or service, are you clearly asking for the sale? Is your website set up […]

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digital marketing to-dos

You Don’t Know What You Don’t Know! If your goal is to generate more business online and you’re wondering what can be done to make it happen, you likely realize that now is the time to take immediate action. If you have a website and perhaps you’re doing some email marketing and occasionally posting on […]

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Content Marketing Gone Wrong

Want to know a secret? The majority of businesses engaging in content marketing are doing it wrong. Content created and posted online for your business includes material beyond the written word, encompassing media of all kinds — video, photo galleries, slideshows, surveys, etc. Collectively, this assortment of original content is your company’s intellectual property and […]

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