Connecting Through Authentic Content A realization in digital marketing today is that the power of storytelling is at the core of most successful strategies. Stories can captivate, inspire, and forge meaningful connections with your audience. As a business, it is crucial to be intentional about uncovering the stories embedded in every aspect of your brand. […]
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Video marketing is more and more popular in 2023, as businesses reap the benefits of using videos as part of their online marketing strategy. Videos help you connect with your audience in a powerful way, so you build trust and credibility with potential customers. Find out why video marketing should be a key part of
Why Video Marketing is a Must for Your Business Read More »
In today’s social climate, it’s more important than ever to promote a message of acceptance and inclusion. Consumers are looking to do business with companies that reflect their values. Show your commitment to inclusivity with inclusive marketing. Advertise your support for diversity. You’ll not only attract new clientele, but you’ll also build credibility and trust
The Power of Inclusive Marketing Read More »
Video testimonials enable your customers to share first-hand experiences with your services. To someone who is considering engaging with your business, third party, third-party reviews are genuine and believable.
5 Superpowers of Video Testimonials Read More »
If you’re not using Google My Business, you’re missing out on a lot of potential customers. The more information your business has on the web, the better chance it will have to be found by people searching for products and services you provide in their area. That\’s where Google My Business comes in. It delivers
Why You Need to Pay Attention to Your Google Business Profile Read More »
4 Ways to Better Engage Followers and Expand Your Reach Have you been putting time and energy into creating social media posts only to get low engagement or even a decrease in followers? The approach you are taking to social media marketing may be completely skewed! To better understand your audience, think about what you
Social Media Marketing: Are You Doing It All Wrong? Read More »
Calling all Business owners!! Have you heard of TikTok? Do you know how to use TikTok for business? TikTok is a worldwide social platform where people make short videos to educate and entertain others. This app is known for being one of the most popular Social Media channels in the world, with 2.6 billion downloads
Do You Know How to Use TikTok for Business? Read More »
When it comes time to build a business website, you might find yourself trying to decide whether you should hire a professional or just do it yourself. Doing it yourself may be the cheaper option now, but how will it impact business in the future? We\’ll compare the good, the bad, and the ugly around
Professional Website Design or DIY? Read More »
Should you use hashtags on Facebook? As of May 2020, yes! By clicking on a hashtag or searching for a hashtag, you will find posts from other users and businesses that have also embedded that hashtag into their posts. Facebook’s algorithm first shows you results from your friends who have used the hashtag, followed by friends of friends, and then will finally show you all users based on recency of posting and how likely you would be to interact with the post.
Hashtags on Facebook? Read More »
Brands must be flexible to adapt and meet these changing needs in light of the COVID-19 Crisis. Now is the time to reach and engage your audience with information they are seeking, provide value, and stay top-of-mind.
This may not be the time to sell. This is the time to connect. Read More »
