Are you a Farmer or a Hunter? How do most sales leads come into your business? Do you cultivate and nurture relationships with a long-term lead generation process, or do you chase new business through prospecting with sales visits and cold calling? People are naturally spending time on social media channels, so using social media […]
How to Increase Sales with Social Media Read More »
Once you\’ve built an audience and are delivering targeted content, you\’ve got to be consistent, continuously crafting content that is on brand, on message, and provides solutions your audience is seeking. Without on-point messaging, your campaign will fail to deliver the results you expected.
Technical vs. Creative Aspects of Content Marketing Read More »
Did you know that GoDaddy provides a directory of freelance and agency web designers and developers you can connect with to work on your website? They do, and Innovast Digital Marketing has been selected to participate in the program. In the US, approximately 60% of website owners hire a professional to design and
Karen Etchells Invited to Participate in GoDaddy\’s Pro Summit Read More »
Most business owners realize that publishing worthwhile content through blogging, email marketing, and engaging on social media platforms is an effective strategy to keep your brand top-of-mind. You’re taking steps to reach and connect with customers where they’re already spending time – on their smartphones, tablets and laptops. With so many businesses actively competing for
The Power of Personal Connection Read More »
Engaging in blogging and social media to grow your business is a lot like fishing. At Innovast Digital Marketing, we know the right kind of bait and the best equipment to use. We test the waters to find a good spot. If one approach doesn\’t work well, we make adjustments, maybe shift directions. We provide guidance
Fishing for Business: Social Media Strategy Explained Read More »
