Business Practices

Hashtags on Facebook?

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Should you use hashtags on Facebook? As of May 2020, yes! By clicking on a hashtag or searching for a hashtag, you will find posts from other users and businesses that have also embedded that hashtag into their posts. Facebook’s algorithm first shows you results from your friends who have used the hashtag, followed by friends of friends, and then will finally show you all users based on recency of posting and how likely you would be to interact with the post.

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Tips for Entrepreneurs to Turn Failure Into Opportunity

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There’s one universal truth that applies to everyone in business: You have to be willing to take risks to succeed. Of course, taking risks sometimes results in failure, and it may even mean your business doesn’t pan out like you had planned. When that happens and you close up shop, you will surely face some struggles, but you also have an opportunity before you.

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This may not be the time to sell. This is the time to connect.

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Brands must be flexible to adapt and meet these changing needs in light of the COVID-19 Crisis. Now is the time to reach and engage your audience with information they are seeking, provide value, and stay top-of-mind.

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How to Increase Sales with Social Media

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Are you a Farmer or a Hunter? How do most sales leads come into your business? Do you cultivate and nurture relationships with a long-term lead generation process, or do you chase new business through prospecting with sales visits and cold calling? People are naturally spending time on social media channels, so using social media

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Collective Knowledge, Collective Strength

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As a mom and a business owner, my days are jam-packed. I’m always incredibly busy! Looking at the bigger picture, it’s important for me to evaluate how I am spending my time. Are there lessor responsibilities I might be able to pass on so that my time is spent on efforts that will result in maximum

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Nurture Business Relationships with Social Media

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Are you someone who frequently shows up at area networking events in search of new business? You\’re likely there with a purpose – to make new connections and hand out your business cards. Your hope is for further communication at some point.[dt_gap height=\”15\” /] Why not take it a step further to nurture those business relationships? After

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A Day in the Life of a Digital Marketer

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[vc_row][vc_column][vc_column_text] Ever wonder just what a Digital Marketer does in a typical day?   I launched Innovast Digital Marketing in January of 2016 with a deep desire to work closely with small business owners and solopreneurs to help them gain more visibility online. I build recognition for my clients through consistent content marketing on their website and

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How to Work with a Social Media Management Company

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It\’s essential for a small business to have a prominent presence on social media channels. Being active on social platforms will raise awareness of your product or service in an environment where your customers are already spending their time. With the right approach, active participation on social media will reinforce branding, create \”buzz\” for what

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Top 5 Tips for Digital Marketing in 2018

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Digital Marketing is ever-changing with the widespread use of smartphones and huge demand for video-on-the-go. Users are craving personalized and readily digestible content on topics important to them. Understanding current trends in media consumption on the web can give your business a competitive edge.   Content Marketing — On your website, social media platforms, and email

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