Innovast Digital Marketing


for goal orientated entrepreneurs

Skillful Communication = More Sales

Communication. The more skillful we are with it, the better we’re able to share concepts and ideas that strengthen our connections and better enable us to pass along information. For those in business, growth is dependent on sales. Sales depend on being able to effectively convey the reasons why a product or service being offered will …

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Blogging? Don’t expect overnight success.

Is it realistic to expect immediate results from blogging? Recently, in my work with a professional organization whose objective is to increase member engagement, we decided to take advantage of pre-existing tools that were already available as part of the organization’s Website Content Management System. We activated the Blog. The first challenge was to get …

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How to Build Rapport for More Sales

As a Digital Marketing Consultant, building rapport with my clients begins with conversation designed to nurture a relationship that is based on mutual understanding. That means taking the time to relate to problems my clients solve for their customers and knowing the challenges they face. It’s also critical that I understand their goals, as it’s …

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What Does Your Website Developer Know About Marketing?

Everyone today agrees, having a current website is an absolute necessity for any business to be truly competitive.  It’s important to keep in mind, whether you are launching a new site or updating an existing one, that functionality is essential, but don’t overlook the simple truth — Your company website is a marketing tool. When …

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