When it comes time to build a business website, you might find yourself trying to decide whether you should hire a professional or just do it yourself. Doing it yourself may be the cheaper option now, but how will it impact business in the future? We\’ll compare the good, the bad, and the ugly around […]
Professional Website Design or DIY? Read More »
Have you ever received a negative Google review that you know isn’t authentic? Getting rid of phony negative or fake reviews lends to your credibility as a business and helps protect you against negative publicity, loss of clientele, loss of income, and other negative implications. There are four main ways to combat fake Google reviews.
How to Remove a Negative Google Review Read More »
Should you use hashtags on Facebook? As of May 2020, yes! By clicking on a hashtag or searching for a hashtag, you will find posts from other users and businesses that have also embedded that hashtag into their posts. Facebook’s algorithm first shows you results from your friends who have used the hashtag, followed by friends of friends, and then will finally show you all users based on recency of posting and how likely you would be to interact with the post.
Hashtags on Facebook? Read More »
There’s one universal truth that applies to everyone in business: You have to be willing to take risks to succeed. Of course, taking risks sometimes results in failure, and it may even mean your business doesn’t pan out like you had planned. When that happens and you close up shop, you will surely face some struggles, but you also have an opportunity before you.
Tips for Entrepreneurs to Turn Failure Into Opportunity Read More »
Brands must be flexible to adapt and meet these changing needs in light of the COVID-19 Crisis. Now is the time to reach and engage your audience with information they are seeking, provide value, and stay top-of-mind.
This may not be the time to sell. This is the time to connect. Read More »
Are you a Farmer or a Hunter? How do most sales leads come into your business? Do you cultivate and nurture relationships with a long-term lead generation process, or do you chase new business through prospecting with sales visits and cold calling? People are naturally spending time on social media channels, so using
How to Increase Sales with Social Media Read More »
If you receive an unexpected call out of nowhere warning that your Google listing is “scheduled for deletion” or “flagged for removal,” don’t be alarmed. Simply hang up.
Google Will Not Call Your Business Read More »
As a mom and a business owner, my days are jam-packed. I’m always incredibly busy! Looking at the bigger picture, it’s important for me to evaluate how I am spending my time. Are there lessor responsibilities I might be able to pass on so that my time is spent on efforts that will result in maximum
Collective Knowledge, Collective Strength Read More »
Are you someone who frequently shows up at area networking events in search of new business? You\’re likely there with a purpose – to make new connections and hand out your business cards. Your hope is for further communication at some point.[dt_gap height=\”15\” /] Why not take it a step further to nurture those business relationships? After
Nurture Business Relationships with Social Media Read More »
[vc_row][vc_column][vc_column_text] Ever wonder just what a Digital Marketer does in a typical day? I launched Innovast Digital Marketing in January of 2016 with a deep desire to work closely with small business owners and solopreneurs to help them gain more visibility online. I build recognition for my clients through consistent content marketing on their website and
A Day in the Life of a Digital Marketer Read More »
